What alternative health

practitioners might not tell you



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"It is my contention that terms such as 'complementary and alternative medicine' and 'integrative medicine' exist for two primary purposes. The first is marketing — they are an attempt at rebranding methods that do not meet the usual standards of unqualified 'medicine'. The second is a very deliberate and often calculating attempt at creating a double standard." Article by Steven Novella, Science Based Medicine (12th August 2009)