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“A look at the claim of increasing a remedy's strength by serially diluting and succussing it…Although critics of homeopathy tend to focus on the extreme dilutions homeopaths use, and this is correct from a scientific perspective, homeopaths themselves don't deny that their remedies often contain no ingredients. This is because they claim that their remedies work because of potentisation through succussion. However, the idea of potentisation has no basis in scientific understanding nor does it have an evidence base to support it. Homeopaths may claim that potentisation does something, even if they can't explain how or why, based on the results they see; however, those results may be as a result of how placebo effects can give the illusion of ineffective treatments working. Potentisation, therefore, could be a name given to a process whose explanation is still awaiting discovery or it may be another form of superstitious/magical thinking. As there are no effects detected in well-conducted clinical trials of homeopathic remedies, the second option looks the far more likely of the two to be correct.” Article by John Jackson, UK Skeptics (2010)