“The campaign was focussed on Boots, the UK’s biggest pharmacy chain, in particular the fact that Boots sell homeopathic pills and regularly gives appallingly bad advice about all forms of quackery that they stock…The campaign was a success because it got good coverage in the newspapers, radio and TV. Boots, rather like vice-chancellors, seems to be uninterested in reason or morals…” Professor David Colquhoun, DC Science (4th February 2010)