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“BIG PHARMA is evil and LITTLE ALT MED is benign, or isn’t it? After researching alternative medicine for roughly two decades, I can produce more than enough examples to demonstrate that the latter assumption is erroneous. Let’s take for example homeopathy, or “LITTLE H”, as we might call it for the purpose of this blog. The name LITTLE H is not entirely absurd because homeopathy makes, of course, much less money than the pharmaceutical sector; nevertheless, I estimate the annual worldwide sales of homeopathic products to be in the region of 2 or 3 billion pounds. Not bad, considering that there are virtually no costs for drug development or raw materials; remember: homeopathic remedies are so incredibly diluted that they typically contain precisely nothing. So the earnings of LITTLE H are easy and the profits are high. No wonder then that LITTLE H is trying to safeguard its big income.” Professor Edzard Ernst, The 21st Floor (20th July 2012)